- Taco Bell (NYSE:YUM) saw a 20% to 25% increase in customer traffic in the weeks after McDonald's (NYSE:MCD) introduced all-day breakfast, according to data from Foursquare. Though the chain has run some recent promotions, and now has over 25 items on the breakfast menu, the big jump still looks surprising.
- McDonald's showed a 9% traffic gain over the same time period.
- Another major fast-food player might be toying with the all-day breakfast concept. Burger King (NYSE:QSR) is reported to have one store in New Jersey already offering some breakfast items throughout the day. The company hasn't announced anything officially.