- General Mills (NYSE:GIS) announces it created a new business unit designed to invest in emerging food brands.
- 301 Inc. will give early stage food companies a crack at seed capital.
- The strategy is a bit of a break for General Mills which has tended to build new brands from the ground up in the past.
New business unit at General Mills to back emerging brands
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Symbol | Last Price | % Chg |
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GIS | - | - |
General Mills, Inc. |