- Yoga pants are knocking at the door of business offices, according to The Boston Globe
- There's been a growing acceptance to count yoga pants as "business casual" at some workplaces. The trend could continue as younger managers take over.
- The broader athleisure category generated sales of over $2B last year and is expected to grow at a double-digit clip this year.
- Companies seen growing their presence in athleisure include Lululemon (NASDAQ:LULU), Gap (NYSE:GPS), Nike (NYSE:NKE), Target (NYSE:TGT), Dick's Sporting Goods (NYSE:DKS), Hanesbrands (NYSE:HBI), L Brands (NYSE:LB), Under Armour (NYSE:UA), and Kate Spade (NYSE:KATE). Other retailers such as Ann (NASDAQ:ASNA), New York & Companies (NWY), and J.C. Penney (NYSE:JCP) are creating new brands in an effort to recapture lost business clothing sales from casual attire becoming more prominent.