Media executives say the big four U.S. TV networks - CBS (CBS), NBC (GE), ABC (DIS) and Fox...

|About: CBS Corporation (CBS)|By:, SA News Editor

Media executives say the big four U.S. TV networks - CBS (CBS), NBC (GE), ABC (DIS) and Fox (NWS) - are losing the tug-of-war over ad prices, accepting widespread cuts for the first time since 2001.