- Walt Disney (DIS -0.8%) launched Disney Infinity 3.0 for the Apple TV today, and unlike many games for the box, it comes with a chunky controller usually seen with higher-end gaming consoles.
- That could prove a critical test of whether the platform could support more intense gaming, and present real competition to the top two consoles made by Sony (NYSE:SNE) or Microsoft (NASDAQ:MSFT).
- Most all games on Apple TV are controlled by the device's slender remote. But the Nimbus controller made by SteelSeries (specifically for Apple's device) features analog sticks and D-pads familiar to console gamers, and sells for $50 (but at a $15 discount in the Infinity 3.0 bundle).
- Disney's entry in the toys-to-life category has underperformed compared to Activision Blizzard's Skylanders -- also now on Apple TV -- but the combination of content brands that Disney can leverage for the free-form game, including Marvel and Star Wars, has kept hopes high for the platform.
- Previously: Disney Infinity 3.0 launches with 'Star Wars' characters (Aug. 31 2015)