- Macy's (M +2.3%) announces it will add Bluemercury shops at four stores in California and Texas later this month.
- The in-store cosmetics shops will range in size from 1K to 1.5K square feet.
- During last week's conference call, Macy's execs noted the company has opened 16 free-standing Bluemercury stores and expects to add another 40 or more over the next two years.
- Macy's acquired Bluemercury last March for $210M.
- Macy's earnings call transcript