- A new study tries to pierce the veil over Netflix's "ratings" in comparison to its peers, and finds them wanting compared to HBO (TWX -0.4%) -- though likely due to one big series.
- Parrot Analytics has studied what it calls "demand expressions" to compare original and flagship shows at Netflix (NFLX +3%), HBO and Amazon.com. The metric includes a number of factors, including video streaming, social media, blogging, file-sharing and wiki platforms.
- HBO and Netflix held all the top 10 spots for September in Parrot's analysis: Game of Thrones on top with 28.2M expressions, with Netflix's Narcos second at 14.3M. Meanwhile, Amazon shows held spots 11-15.
- Rounding out the top five were Netflix's Orange is the New Black (nearly 8M expressions), HBO's True Detective (7.8M) and HBO's Silicon Valley (6.3M).
- But take Game of Thrones out of the measurements, Parrot says, and HBO and Netflix have virtually the same demand.