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Apple buys Star Wars motion capture tech developer Faceshift

Nov. 25, 2015 10:12 AM ETApple Inc. (AAPL) StockAAPLBy: Eric Jhonsa, SA News Editor22 Comments
  • Apple (AAPL -0.3%) has bought Faceshift, a Zurich-based developer of technology for turning facial expressions into avatars and other animated material in real-time, for an undisclosed sum. TechCrunch reports several Faceshift employees are now working for Apple,
  • Faceshift's technology, which can be used with off-the-shelf hardware, was used in Star Wars: The Force Awakens to make the facial expressions of non-human characters appear more human. It has also been applied towards gaming, where avatars can be altered based on a gamer's real-life expressions. (promo video)
  • The acquisition follows Apple's 2013 purchase of former Kinect motion sensor tech provider PrimeSense, and its 2015 purchase of multi-sensor camera module developer LinX, whose modules enable (among other things) depth sensing and 3D image capture. It also comes two months after Apple launched (via the iPhone 6S/6S+) Live Photos, a camera feature that animates a photo when a user taps on it.

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