- Anheuser-Busch InBev (NYSE:BUD) is aiming to head off European regulatory concerns over its proposed acquisition of SABMiller (OTCPK:SBMRY) by putting the Peroni and Grolsch labels that it would gain up for sale.
- No price for the brands has yet been indicated, but according to the Sunday Times, the sale would fetch billions of pounds.
- Potential buyers include Heineken (OTCQX:HEINY), Molson Coors (NYSE:TAP) and Ireland's C&C Group (OTCQX:CCGGY), makers of Bulmers and Magners ciders.
- Previously: AB InBev, SABMiller seal MegaBrew deal (Nov. 11 2015)
AB InBev to offload Peroni, Grolsch
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