- "Apple (AAPL +0.5%) probably had the strongest Friday sales in its entire history,” says Global Equities' Trip Chowdhry, taking note of the company's "strategic shift in selling." In a very short time, says Chowdhry, the company has quadrupled its expert salesforce, with the result being far more retail locations offering the same sort of expertise usually found at Apple stores.
- As for holiday promotions, Apple has none in its own stores (other than price-matching), but allows other retailers to offer deals.
- Getting down to specific products, the iPhone and Apple Watch were the most popular ones, with the Watch likely the number seller online. IPads are emerging as the first computing device for kids, with the iPad Air 2 the hottest gift item for kids eight and older, the Mini for those younger.