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In branding move, Gannett establishes USA Today Network for papers

Dec. 03, 2015 3:22 PM ETGannett Co., Inc. (GCI) StockGCIBy: Jason Aycock, SA News Editor
  • Gannett (GCI -2%) is uniting its papers local and national under the USA Today Network banner.
  • The move is likely to clean up any lingering disconnects after "old" Gannett split its broadcast and print assets between new Gannett and Tegna.
  • USA Today Network will serve as an "endorser sub-brand," taking advantage of the brand power of the nation's most-circulated newspaper, while local newspaper brands/names will remain the main marketing vehicle, the company says.
  • Gannett owns 92 local papers. The Louisville Courier-Journal has updated its brand logo and name to reflect the change, while other markets will do so by early January.

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