- GoPro's (NASDAQ:GPRO -6.5%) latest $100 Session price cut comes just a little more than two months after its last one. It also comes in the wake of Ambarella's soft guidance and a string of analyst reports pointing to soft holiday season GoPro camera demand.
- The tiny, cube-shaped, Session (1440p video at 30fps, 8MP photos), created in part to expand GoPro adoption among non-action sports enthusiasts, is now priced on par with the Hero+ (1080p video at 60fps, 8MP photos), and costs half as much as the Hero4 Silver (1080p video at 60fps, 12MP photos, touchscreen). (GoPro's full camera list)
- Shares are selling off in the wake of the price cut, Ambarella's guidance, and a Baird downgrade.