- Clorox is starting an ad account review that could see it consolidating lead and digital work in a single agency amid a shift in its media mix.
- DDB (NYSE:OMC) is lead on its account, while AKQA (WPPGY) is on digital and Baldwin& handles Burt's Bees.
- The company has shifted more quickly into digital media than its peers, and it's DDB and Baldwin& that are defending their work in the review.
- Clorox's look should be complete by the spring, and could mean consolidation with one partner. "It just depends on which agency comes forward with the best ideas an approach," said spokesman David Kellis.