- NBCUniversal (CMCSA -1%) and TiVo Research (TIVO +0.4%) are partnering on an audience measurement deal for the 2016 Rio Olympics.
- It's the latest among many media company moves to try to improve cross-platform measurement as more viewing moves to online streaming and particularly mobile viewing. The deal provides single-sourced measurement with the help of RealityMine to study consumer uptake.
- Participants in the companies' measurement during the games (Aug. 5-12) will provide data on how they consume NBCU's Olympic content across TV, mobile, and other digital devices.