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NBCU, TiVo Research partner on Olympics measurement deal

Dec. 14, 2015 9:49 AM ETComcast Corporation (CMCSA) StockTIVO, CMCSABy: Jason Aycock, SA News Editor
  • NBCUniversal (CMCSA -1%) and TiVo Research (TIVO +0.4%) are partnering on an audience measurement deal for the 2016 Rio Olympics.
  • It's the latest among many media company moves to try to improve cross-platform measurement as more viewing moves to online streaming and particularly mobile viewing. The deal provides single-sourced measurement with the help of RealityMine to study consumer uptake.
  • Participants in the companies' measurement during the games (Aug. 5-12) will provide data on how they consume NBCU's Olympic content across TV, mobile, and other digital devices.

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