Amidst all of the pre-IPO theatrics, Facebook (FB) has opened up its Offers product to all U.S....


Amidst all of the pre-IPO theatrics, Facebook (FB) has opened up its Offers product to all U.S. local businesses. Announced in February, Offers allows businesses to publish promotions that appear in their followers' news feeds. Facebook doesn't directly profit from Offers, but could indirectly do so if it encourages businesses to advertise in order to gain more followers. Expect Groupon (GRPN) to keep a close eye on how Offers fares.

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  • Spencer Knight
    , contributor
    Comments (389) | Send Message
     
    The story of Facebook is and always will be "could do this" and "could do that..."
    4 May 2012, 05:30 PM Reply Like
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