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Australia wins cigarette packet challenge

  • Philip Morris (NYSE:PM) has lost a protracted and costly international legal battle with Australia over laws requiring its products to be sold in plain packaging with graphic health warnings under legislation passed in 2011.
  • Australia was the first country in the world to force manufacturers to strip all branding from cigarette packets, most of which are now sold over the counter from blank fronted cabinets, although other countries have followed its lead.

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