Kraft (KFT) plans to give its iconic 100-year-old Oreos brand a dose of innovation in global...

|By:, SA News Editor

Kraft (KFT) plans to give its iconic 100-year-old Oreos brand a dose of innovation in global markets in order to adopt to local tastes. Green tea, banana, and mango are just a few of the varieties of Oreos in the offing after emerging markets drove sales over the last few years and caught the attention of execs eager to grow the $2B brand.