Kraft (KFT) plans to give its iconic 100-year-old Oreos brand a dose of innovation in global...


Kraft (KFT) plans to give its iconic 100-year-old Oreos brand a dose of innovation in global markets in order to adopt to local tastes. Green tea, banana, and mango are just a few of the varieties of Oreos in the offing after emerging markets drove sales over the last few years and caught the attention of execs eager to grow the $2B brand.
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Comments (4)
  • 7footMoose
    , contributor
    Comments (2229) | Send Message
     
    Stupid and late to the game.
    7 May 2012, 08:34 AM Reply Like
  • stan2201
    , contributor
    Comments (5) | Send Message
     
    remember real coke
    7 May 2012, 11:14 AM Reply Like
  • Mad Mary
    , contributor
    Comments (403) | Send Message
     
    Mango Oreos - blasphemy!
    11 May 2012, 11:12 AM Reply Like
  • Red the Bear
    , contributor
    Comments (30) | Send Message
     
    Sounds like the MadMen of Coke have been hired by Kraft. It might work in other parts of the world but I think it's a misteak(sp correct) the USA. Leave my Oreos alone.
    17 May 2012, 12:34 PM Reply Like
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