Crunching The Avengers numbers: Bernstein Research's Todd Juenger forecasts that Disney (DIS...


Crunching The Avengers numbers: Bernstein Research's Todd Juenger forecasts that Disney (DIS +1.5%) will add a penny per share to earnings for each additional $60M above forecasts its multi-superhero movie generates in ticket sales. Though it's a conservative estimate that doesn't factor in the full effect of the company's ability to wring out merchandising and distribution sales or the value of future sequels, it adds credibility that Disney's strategy of making fewer films loaded with characters than can be highly marketed could work.

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Comments (2)
  • galaxy travels inc.
    , contributor
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    next quarters guidance will be stellar
    7 May 2012, 02:56 PM Reply Like
  • Matthew Davis
    , contributor
    Comments (4738) | Send Message
     
    I bought a $44 Jan '13 call option, I know people think $45 is the top, but no one is factoring in the value the Marvel franchise has added to the company alone. The Avengers will easily gross 1-4 Billion in the next 3 months, how can you only add a penny to that? It's made 700M in one week, are you kidding me?
    9 May 2012, 07:57 PM Reply Like
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