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Oracle catches Evercore upgrade to Buy, acquires Web data provider

Jan. 06, 2016 11:29 AM ETOracle Corporation (ORCL) StockORCLBy: Eric Jhonsa, SA News Editor4 Comments
  • Believing Oracle's (ORCL +1%) valuation now reflects a high level of database pessimism and that cloud subscription revenue growth will surpass software license declines in FY17 (ends May '17), Evercore's Kirk Materne has upgraded Oracle to Buy. His target remains $44.
  • Materne expects shares to re-rate in the coming quarters as estimates bottom. The call comes three weeks after Oracle sold off in response to the soft FQ3/FQ4 guidance provided with mixed FQ2 results. Total software/cloud revenue is forecast to rise just 3%-4% and 1%-3% Y/Y in constant currency in FQ3 and FQ4, as strong SaaS/PaaS cloud growth (49%-53% and 55%-59%, respectively) is offset by license declines.
  • Separately, Oracle has announced the acquisition of AddThis, a company that provides both social sharing, content recommendation, and personalized marketing tools for Web publishers, and audience data and analytics services for brands/ad agencies that leverage data provided by the publisher tools. Sources speaking with TechCrunch suggest Oracle paid $100M-$200M.
  • Oracle asserts AddThis' publisher tools power 15M sites, and suggests the company's offerings will be added to its Data Cloud platform, which provides companies and marketers with a slew of tools for measuring and analyzing consumer audiences to help with ad targeting and content personalization.
  • The company has previously bought online-to-offline data provider Datalogix, cloud marketing data services provider BlueKai, online ad campaign software firm Maxymiser, and cloud marketing automation software firms Eloqua and Responsys, as it battles the likes of IBM, Adobe, and Salesforce in the ad tech software/services space.

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