- Glu Mobile (NASDAQ:GLUU -0.9%) has made an investment in Reykjavik-based trivia game developer Plain Vanilla, with eyes on developing a related TV program and the prospect that Glu will buy the company outright.
- Glu's investing up to $7.5M in promissory notes that are convertible into a minority stake in Plain Vanilla, makers of QuizUp, and it has a call option to acquire the firm at a pre-agreed price for 15 months from the initial investment's closing. Glu chief Niccolo de Masi is joining QuizUp's board.
- The two will focus joint efforts on developing a QuizUp TV program in partnership with NBCUniversal and focused on audience interaction (and driving downloads of the app, which has 40M registered users).
- Shares are lower today but hovering just above a 52-week low of $2.04, made last Friday.
Glu Mobile partners with trivia game maker, to work on TV show
This was corrected on 06/08/2022 at 12:43 AM. The item was changed to correct an erroneous ticker symbol.