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Glu Mobile partners with trivia game maker, to work on TV show

Jan. 21, 2016 2:47 PM ETGlu Mobile Inc. (GLUU) StockBy: Jason Aycock, SA News Editor12 Comments
  • Glu Mobile (NASDAQ:GLUU -0.9%) has made an investment in Reykjavik-based trivia game developer Plain Vanilla, with eyes on developing a related TV program and the prospect that Glu will buy the company outright.
  • Glu's investing up to $7.5M in promissory notes that are convertible into a minority stake in Plain Vanilla, makers of QuizUp, and it has a call option to acquire the firm at a pre-agreed price for 15 months from the initial investment's closing. Glu chief Niccolo de Masi is joining QuizUp's board.
  • The two will focus joint efforts on developing a QuizUp TV program in partnership with NBCUniversal and focused on audience interaction (and driving downloads of the app, which has 40M registered users).
  • Shares are lower today but hovering just above a 52-week low of $2.04, made last Friday.

This was corrected on 06/08/2022 at 12:43 AM. The item was changed to correct an erroneous ticker symbol.

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