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Mondelez International sets candy strategy in the U.K.

Jan. 25, 2016 9:39 AM ETMondelez International, Inc. (MDLZ) StockMDLZBy: Clark Schultz, SA News Editor
  • Mondelez International (NASDAQ:MDLZ) united the Maynards and Bassetts brands to create a "masterbrand" aimed at candy-buying adults in the U.K.
  • The company thinks the combination can help drive growth.

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