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Gap looks to recharge marketing at namesake brand

Jan. 25, 2016 11:11 AM ETThe Gap, Inc. (GPS) StockGPSBy: Clark Schultz, SA News Editor3 Comments
  • Gap (GPS -1.7%) names Craig Brommers as the new senior VP of global marketing for the Gap brand. The position has been empty since Seth Farbman bolted for Spotify last year.
  • Bommers is well-known for pushing the boundaries on digital campaigns in his stints at Abercrombie & Fitch, Calvin Klein, and Speedo.
  • Gap has pulled back on the U.S. marketing budget for its namesake brand due to weak sales trends.

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