Disney (DIS) CEO Robert Iger hits on the impact of mega-hit The Avengers in an earnings CC. The...


Disney (DIS) CEO Robert Iger hits on the impact of mega-hit The Avengers in an earnings CC. The exec says that not only is a sequel already in the works from Marvel Studios, but merchandise demand is strong and rides related to characters from the movie will be added to Disney's theme parks.
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  • Matthew Davis
    , contributor
    Comments (4738) | Send Message
     
    Mr. Iger should elaborate as to the value of the Marvel brand now that it is grossing billions in sales since the aquisitions.
    10 May 2012, 09:42 AM Reply Like
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