Captivating Super Bowl could provide Q1 lift to BWLD, PRTY, DPZ, and PZZA
- The National Retail Federation expects Super Bowl spending to increase 5.5% to $82.19 per viewer/partygoer.
- Viewership is anticipated to rise 2.8% to 188.9M for the February 7th game.
- Companies which traditionally benefit from an intriguing Super Bowl matchup include Party City (PRTY +1%), Buffalo Wild Wings (BWLD +0.4%), Domino's Pizza (DPZ +1%), Papa John's (PZZA +0.6%), and Pizza Hut (NYSE:YUM).
- Consumer products giants like Anheuser-Busch InBev (NYSE:BUD), PepsiCo (NYSE:PEP), and Coca-Cola (NYSE:KO) will use the event to launch new marketing campaigns.
- Previously: Shock Top looks like a Super Bowl winner (Jan. 28 2016)