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Kroger battles alcohol majors over shelf strategy

Feb. 02, 2016 11:24 AM ETThe Kroger Co. (KR) StockKR, DEO, BUDBy: Clark Schultz, SA News Editor
  • A plan by Kroger (KR -1%) to use a private distributor to manage shelf space in alcohol aisles is creating a stir with large sellers such as Anheuser-Busch InBev (BUD -0.7%) and Diageo (DEO -0.6%).
  • Trade groups repping the beer and spirits majors say the Kroger initiative to charge quarterly fees to pay for the service may violate federal and state laws.
  • Kroger wants to make the change in order to adapt quicker to consumer tastes and trends.

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