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Toyota pulls the plug on Scion

Feb. 04, 2016 4:33 AM ETToyota Motor Corporation (TM) StockTMBy: Yoel Minkoff, SA News Editor
  • Toyota (NYSE:TM) is winding down its Scion brand in the U.S., ending a 12-year effort to create a separate identity for small cars aimed at younger buyers.
  • The carmaker will start rebadging three 2017 model Scion cars as Toyotas starting in August, while the tC small coupe will go out of production.
  • Scion sales peaked at 173,034 vehicles in 2006, but have trended down since.

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