- New products and fresh marketing campaigns will be highlighted during today's Super Bowl.
- Anheuser-Busch InBev (NYSE:BUD): The Bud Light Party is back and Shock Top breaks new ground for craft beers with a SB call-up.
- Audi (VLKAY): No apologies from Volkswagen, as it looks ahead with an Audi ad featuring David Bowie classic Starman.
- Unilever (NYSE:UL): The AXE brand will be pushed to the Y-chromosome set in a key spot.
- Buick: General Motors (NYSE:GM) continues to work on making Buick cool with younger generations. NFL star Odell Beckham and actress Emily Ratajkowski feature today.
- Coca-Cola (NYSE:KO) - Disney (NYSE:DIS): The two iconic companies will feature together when Coca-Cola promotes Marvel characters with its products.
- Fitbit (NYSE:FIT): The tech firm will throw a Hail Mary in the third quarter with a 30-second spot on its Blaze model. Shares of Fitbit are off 47% YTD.
- Newell-Rubbermaid (NASDAQ:NWL): Marmot will be promoted in a Super Bowl ad for the first time. The outdoor gear brand has seen momentum build over the last few months.
- Taco Bell (NYSE:YUM): A new product will be unveiled during the game. The timing is key with McDonald's All-Day Breakfast initiative showing strong results in the U.S.
- Kia (OTCPK:HYMLF): The South Korean automaker rolls out Christopher Walken for an Optima ad. Walken brings a viral potential to any setting.
- AdAge's full Super Bowl breakdown