Facebook (FB) has filed an amendment to its S-1 in which it reaffirms its need to improve mobile...


Facebook (FB) has filed an amendment to its S-1 in which it reaffirms its need to improve mobile monetization. Facebook's ad growth is no longer keeping up with its daily active user growth (+41% Y/Y in March), and the massive increase seen in Facebook's mobile user base has much to do with that, given it has only begun selling mobile ads. The fact much of the user growth now comes from emerging markets where Facebook's ad sales are limited is also likely part of the problem.

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Comments (2)
  • Whitehawk
    , contributor
    Comments (3121) | Send Message
     
    FB has asked investors to have "patience" while it experiments on mobile monetization. One would think they'd already had a solid playbook to execute for this.
    9 May 2012, 06:13 PM Reply Like
  • Hitesh Patel
    , contributor
    Comments (314) | Send Message
     
    Zuckerberg is a visionary. He's day dreaming of solutions as we speak. Thats why he can't make the road shows
    9 May 2012, 07:07 PM Reply Like
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