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As Facebook warns about its mobile monetization issues, Google (GOOG) CFO Patrick Pichette...

As Facebook warns about its mobile monetization issues, Google (GOOG) CFO Patrick Pichette argues his company's low mobile ad rates, which have contributed to its cost-per-click declines, will inevitably improve, and should eventually be higher than PC rates. The combo of location-based ads and mobile payments make mobile devices an especially valuable ad platform, in Pichette's view, and Google now has plenty of mobile experience to work with. (also)
Comments (1)
  • Mike Maher
    , contributor
    Comments (2482) | Send Message
     
    It seems no one is taking into account that ads will anger customers to the point of avoiding them. I keep my phone location settings off unless i am using the gps for directions, since i dont like the idea of google tracking me everywhere I go, and then trying to sell me things.
    9 May 2012, 11:29 PM Reply Like
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