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Twitter unveils algorithmic Timeline feature ahead of earnings

Feb. 10, 2016 9:22 AM ETTwitter, Inc. (TWTR) StockTWTRBy: Eric Jhonsa, SA News Editor13 Comments
  • Following recent reports to the effect, Twitter (NYSE:TWTR) has announced it's launching a Timeline feature that uses an algorithm to show noteworthy tweets that were written while a user wasn't logged in.
  • The service appears at the top of a user's Timeline, acts as an expansion of Twitter's "While you were away..." feature, and (as expected) is strictly optional. Product manager Michell Haq: "We noticed across the board this caused users to create and interact more ... They can turn the experience off in settings, they can get curious and turn it back on.” A dozen or so tweets are displayed on average, and they're shown in reverse chronological order.
  • Twitter: "The rest of the Tweets will be displayed right underneath, also in reverse chronological order, as always ... To check it out now, just go into the timeline section of your settings and choose 'Show me the best Tweets first' ... we'll be turning on the feature for you in coming weeks — look out for a notification in your timeline."
  • The news comes ahead of this afternoon's Q4 report. It also shortly follows the launch of First View, an ad format (video-only for now) that appears at the top of user Timelines.
  • TWTR +1.7% premarket to $14.64. Nasdaq futures are up 1.3%.

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