Unicharm reports its sales of adult diapers in Japan exceeded those for babies for the first...


Unicharm reports its sales of adult diapers in Japan exceeded those for babies for the first time last year. "The elderly are going to be the target of consumption," says an exec at a supermarket operator. Japan is turning itself into a case study on how a modern retail economy can shift to focusing on senior citizens from a traditional focus on the young.
Comments (3)
  • Tony Petroski
    , contributor
    Comments (6356) | Send Message
     
    Japan is a case study in demographic suicide.
    10 May 2012, 09:41 AM Reply Like
  • davidingeorgia
    , contributor
    Comments (2661) | Send Message
     
    Soon to be joined by a number of countries in Western Europe (at least the "European" portions of their populations).
    10 May 2012, 09:46 AM Reply Like
  • xceleasyfit
    , contributor
    Comment (1) | Send Message
     
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    18 Jul 2013, 09:21 AM Reply Like
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