Unicharm reports its sales of adult diapers in Japan exceeded those for babies for the first...

|About: Unicharm Corp Adr (UNCHY)|By:, SA News Editor

Unicharm reports its sales of adult diapers in Japan exceeded those for babies for the first time last year. "The elderly are going to be the target of consumption," says an exec at a supermarket operator. Japan is turning itself into a case study on how a modern retail economy can shift to focusing on senior citizens from a traditional focus on the young.