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Self-confessed snobbish beer blog Beer & Whiskey Brothers openly questions how watered down...

Self-confessed snobbish beer blog Beer & Whiskey Brothers openly questions how watered down American light beers such as Coors Light and Michelob Light are able to grab medals at the World Beer Cup with thousands of tasty craft brews on the scene. The answer from industry watchers is that giants such as Anheuser-Busch InBev (BUD), Molson Coors (TAP), SABMiller (SBMRY.PK) still pack such a powerful punch with lobbyists and that craft breweries face an uphill climb to sales relevancy - with top players likely to get snapped up and the rest possibly doomed to unprofitability.
Comments (7)
  • SUBGAM
    , contributor
    Comments (16) | Send Message
     
    BUD em in the head.. TAP em on their grill !!..LOL
    11 May 2012, 11:35 AM Reply Like
  • kmi
    , contributor
    Comments (3983) | Send Message
     
    When the micros sell as much product as the majors, maybe then their claim to superior taste will be taken seriously.
    11 May 2012, 11:59 AM Reply Like
  • Seabeer
    , contributor
    Comment (1) | Send Message
     
    Someday the retailers will get smart, cut down the amount of sku's the big boys have and provide the consumer with a real selection of quality brews. Then we will see how they do against the real "American Made" Brew. How many packages of Miller Lite, Bud Light and Coors Light do we need in the stores, not many.
    11 May 2012, 12:25 PM Reply Like
  • BruceInKY
    , contributor
    Comments (404) | Send Message
     
    Miller Lite, Bud Light, Coors Light sell themselves all day every day, and the volume a retailer does in those leading sku's more than offsets any personal fondness for the craft brewers.
    11 May 2012, 01:13 PM Reply Like
  • Neil459
    , contributor
    Comments (2644) | Send Message
     
    Every industry has ways to "buy the award". Beer is no different. Ever wonder how American car companies kept winning the "best car" awards while japan took over the industry. Ok, some of you may not be old enough to remember, but it happened. Industry ratings and awards seldom mean anything and often mean just the opposite. It's just another form of marketing.
    11 May 2012, 12:46 PM Reply Like
  • new slang
    , contributor
    Comments (163) | Send Message
     
    "When the micros sell as much product as the majors, maybe then their claim to superior taste will be taken seriously."

     

    Last I checked taste and quality wasn't about volume sold.
    11 May 2012, 12:58 PM Reply Like
  • Jolly_Rancher
    , contributor
    Comments (546) | Send Message
     
    Diageo steals BII award!!!!! All the big boys pay their fee and get the awards.
    11 May 2012, 03:46 PM Reply Like
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