- Technorati provides a publisher-facing online ad network, a header bidding solution for publishers, and other ad technology. Synacor (NASDAQ:SYNC +1.2%) is buying the company's assets for $3M in cash. (Press Release) (8-K filing)
- With Technorati having posted 2015 revenue of $7M, Synacor is paying less than 0.5x sales. The deal is expected to be accretive to 2016 adjusted EBITDA.
- Synacor claims Technorati serves over 1,000 publishers and 100M+ monthly unique users. CEO Himesh Bhise: "Combining Technorati's publisher network, SmartWrapper header bidding solution, and advertising technology with Synacor's existing portal network and monetization engine creates a large-scale Media Solutions Platform."
- Advertising accounted for 45% of Synacor's Q3 revenue. Q4 results aren't due until March 16.