- JAB Holding completes its acquisition of Keurig Green Mountain (NASDAQ:GMCR).
- The transaction brings Keurig under the same corporate umbrella as Caribou Coffee, Peet's Coffee & Tea, Jacobs Douwe Egberts, Bach Espresso, Bravo, Einstein Noah Restaurant Group, and Espresso House.
- By swallowing up Keurig, JAB has raised the stakes in its battle with Starbucks (SBUX), Mondelez International (MDLZ), Nestle (OTCPK:NSRGY), and JM Smucker (SJM) for coffee dominance. For now, Starbucks plans to stick with its Keurig partnership, although on the last SBUX earnings call Howard Schultz called the future of the relationship unresolved (earnings call transcript). The other companies will also have to shift strategy to the new coffee matrix.
- JAB is a privately-owned company with power divided up between the children of Albert Reimann.