Ford (F) launches a new advertising campaign that omits the well-known blue oval logo from TV...

|About: Ford Motor Company (F)|By:, SA News Editor

Ford (F) launches a new advertising campaign that omits the well-known blue oval logo from TV spots and doesn't mention the company by name. It's part of a strategy to ramp up interest in new models before preconceived notions about Ford taint consumer's views on the vehicles.