J.M. Smucker (SJM) announces a 6% decrease in the list price of packaged coffee products sold in the U.S. in response to sustained declines in green coffee costs. While Kraft (KFT) may match its rival price cut, other coffee sellers such as SBUX, DNKN, PEET, and GMCR may ride the broad trend of falling coffee prices to higher margins.
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