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J.M. Smucker (SJM) announces a 6% decrease in the list price of packaged coffee products sold in...

J.M. Smucker (SJM) announces a 6% decrease in the list price of packaged coffee products sold in the U.S. in response to sustained declines in green coffee costs. While Kraft (KFT) may match its rival price cut, other coffee sellers such as SBUX, DNKN, PEET, and GMCR may ride the broad trend of falling coffee prices to higher margins.
Comments (2)
  • 7footMoose
    , contributor
    Comments (2266) | Send Message
     
    Good luck with that old ploy. Greed will come back to haunt them. Consumers are not locked into one manufacturer any longer. The Web has become the great equalizer for those who use it.
    15 May 2012, 07:25 AM Reply Like
  • Red the Bear
    , contributor
    Comments (30) | Send Message
     
    I agree with you Moose, the American consumer has become very aware of their available, or lack of, food money and price has become the deciding factor instead of brand loyalty or taste factors. Anyone who doubts that only has to look a gas prices and gas station sales numbers. Now, John Q, won't buy crap but once but a reasonable item that satisfies the need at a lower price will keep him or her returning for now.
    17 May 2012, 01:16 PM Reply Like
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