Perry Ellis International to take Farah to China

• Perry Ellis International (NASDAQ:PERY) announces it signed a licensing deal with MRH SpaRotica Groupé to grow the Farah brand in China.
• The company's new China initiative will include opening Farah stores as well as giving the brand a presence in department stores and specialty stores. The first Farah store is expected to be opened in the early part of 2017.
• MRH CEO Richard Kisembo says the Farah brand will resonate well with what he labels the "millennial post 80’s generations" in China.