- Under Armour (UA +0.9%) plans to open a 5K-square foot Brand House in Madison, Wisconsin. The location has an extra 10K-square feet of space in the basement.
- The Brand House is strategically close to the University of Wisconsin which signed an apparel with UA last summer.
- The company already has Brand House stores in Big 10 country with outlets in Chicago, Indianapolis, and Minneapolis.
- Under Armour is near a 52-week low after an active week which included a distribution of a new class of shares, a harsh Morgan Stanley downgrade, and a Masters mishap from star endorser Jordan Spieth.
- Now read Under Armour Gets Hit: Is It Time To Load Up?