Seeking Alpha

Paying by app: Coca-Cola (KO -0.4%), Foot Locker (FL +0.9%), and Macy's (M +1.9%) are a few of...

Paying by app: Coca-Cola (KO -0.4%), Foot Locker (FL +0.9%), and Macy's (M +1.9%) are a few of the big names in the group of companies testing the Isis mobile payment system in U.S. cities in front of a planned full launch later this. The mobile payment solution - a joint venture between AT&T, Verizon Wireless, and T-Mobile - could lead to cost efficiencies for retailers and merchants.
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