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Early review of IMAX's indoor cycling venture

May 04, 2016 10:58 AM ETIMAX Corporation (IMAX) StockIMAX, SOULCBy: Clark Schultz, SA News Editor2 Comments
  • Racked.com published an engaging review of IMAX's (IMAX +0.5%) new cycling studio project.
  • The takeaway on IMAX Shift leans to the negative side with some work on the visual experience seen as still being needed. "You can’t just throw together a bunch of random visuals and expect people to get excited about it, " writes Ryan Sutton.
  • Looking ahead, Sutton does see some upside with the possibilities of immersive visuals endless for the indoor cycling crowd.
  • The article is relevant to investors waiting to snatch up shares of SoulCycle (SOULC) after the IPO launches.

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