- Out-of-home advertiser Outfront Media (NYSE:OUT +1%) is teaming with France's Sigfox on a wireless installation platform.
- The deal is part of Outfront's existing partnership with Diamond Communications, targeted at marketing wireless attachment placement on its billboards and other assets.
- Sigfox plans to roll out a dedicated Internet of Things network across 100 U.S. cities this year.
- "This Sigfox deployment is proof that our infrastructure can be an integral part of solutions that facilitate the rapid deployment of wireless networks while simultaneously providing connectivity to our boards," says Outfront's Andy Sriubas.
- Now read Outfront Media Has Several Catalysts That Will Drive Shares Higher »