Bloomberg: Brown-Forman mulling Finlandia sale

• Brown-Forman (NYSE:BF.B) is considering a sale of its Finlandia vodka brand as part of a broader effort to focus on its whiskey business, Bloomberg reports.
• BF's whiskey brands, which include Jack Daniels, are benefiting from a surge in U.S. demand that has sent the spirit past vodka in global popularity, whcih has prompted the company to prune its brands to focus almost exclusively on whiskey and tequila.
• BF spent more than $200M during 2000-04 as it acquired Finlandia in stages.