- Viacom (NASDAQ:VIA-OLD +1.1%, VIAB +1.1%) and American Express (AXP -0.9%) have teamed up on an exclusive TV advertising partnership drawing on predictive purchase intent.
- The new offering will take its place in Viacom's Vantage product lineup as Vantage Intent, available for ongoing television upfront presentations.
- AmEx will analyze the majority of the $1T in transactions on its network to develop predictive insights by population, and combine that data with Viacom's to create advanced audience segments.
- The two announced the deal at Viacom's "Datafront."
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