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Time Inc. launches Sports Illustrated networks across Asia

May 17, 2016 11:10 AM ETGray Television, Inc. (GTN) StockBy: Jason Aycock, SA News Editor2 Comments
  • Time Inc. (TIME +1%) has launched its Sports Illustrated-branded TV/digital networks across Asia, the result of a partnership it struck last winter with All Sports Network.
  • Sports Illustrated and Sports Illustrated 2 have begun broadcasts across 20 pay TV operators in 12 countries.
  • In February, the company partnered with ASN to rebrand a pair of channels that would have a heavy mix of event coverage (including exclusives like the Super Bowl and March Madness) along with original video from the SI brands.
  • Meanwhile, Time also launched "Instant," a new mobile video brand focusing on digital celebrities ("the new famous," according to Time) -- the newest in a string of digital acquisitions and moves that are reshaping the company's brand portfolio online.
  • Now read Time Inc.: Classic Value Trap »

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