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Reuters: Unilever, L'Oreal, Henkel bid for Vogue International

May 23, 2016 5:57 PM ETUnilever PLC (UL) StockUL, LRLCY, HENKY, LRLCF, CG, HELKFBy: Carl Surran, SA News Editor5 Comments
  • Unilever (NYSE:UL), L'Oreal (OTCPK:LRLCF), Henkel (OTCPK:HENKY) and other companies have submitted first-round bids in an auction for hair care products maker Vogue International, which could value Vogue at $2.5B-$3B, Reuters reports.
  • The bids come three years after a lawsuit hurt Vogue's effort to sell itself; buyout firm Carlyle Group (NASDAQ:CG) acquired a 49% stake in the company last year.
  • Florida-based Vogue produces OGX shampoo, which has enjoyed strong growth propelled by its colorful packaging which stands out in drugstore aisles.

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