- Starbucks Corporation (NASDAQ:SBUX) announces a new line-up of cold beverages that will become the foundation for a new “cold bar” of coffee and espresso products.
- The new cold coffee menu items affirm the company’s ongoing investment in the category of iced beverages coming off the launch of Cold Brew last year in all company-owned U.S. stores.
- “The opportunity to create an entirely new cold coffee experience is limitless and our customers are already telling us that they want to meet us on this journey as cold coffee is now becoming a go-to drink.”
- According to industry experts*, U.S. iced coffee consumption has grown by 75% in the past decade and Cold Brew sales grew 338.9% between 2010 and 2015.
- Source: Press Release