More on Sina's Q1: With the monetization of Weibo a major concern of investors, the Street is...

|About: Sina Corporation (SINA)|By:, SA News Editor

More on Sina's Q1: With the monetization of Weibo a major concern of investors, the Street is likely pleased with Sina's prediction that Weibo brand advertising, currently in the trial stage, will have a "meaningful impact" on 2H brand advertising revenue. EPS was hurt by a 17% Q/Q and 142% Y/Y increase in R&D expenses to $25M, and a 700 bps Y/Y drop in gross margin to 46%. Both figures have much to do with Sina's huge Weibo investments. SINA +6.9% AH. (PR)