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Nike takes on Under Armour in NBA finals

Jun. 02, 2016 12:41 PM ETNIKE, Inc. (NKE) StockNKE, UAABy: Clark Schultz, SA News Editor24 Comments
  • While the Golden State Warriors look to repeat as NBA champions in their rematch with the Cleveland Cavaliers, retail analysts will have their eyes on the shoe match-up behind the game with star endorsers Stephen Curry and Lebron James on the big stage.
  • Slice Intelligence provides the preview of the Nike (NYSE:NKE) vs. Under Armour (NYSE:UA) contest with these data nuggets tipped to Seeking Alpha.
  • Sales of LeBron shoes outpaced Stephen Curry varieties in Q1 (7.27% LJ vs. 7.20% SC in January, 4% vs. 2% in February, 9% vs. 7% in March). Curry reversed the trend in Q2 (4% vs. 5% in April and 5% vs. 7% in May).
  • While Curry doesn't have a lot of help on the UA roster, Nike and James are still leaning heavily on the MJ factor. Looking at sales of the top four NBA player sneakers, 75% purchased online have been Nike’s Air Jordan, followed by Kobe’s Nike shoe (14%), LeBron (6%), and Under Armour’s Curry One/Two (5%).

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