- Susquehanna sizes up the Ready-to-Drink tea market after Starbucks (NASDAQ:SBUX) partners up with Anheuser-Busch InBev (NYSE:BUD) to grow the Teavana and Tazo brands.
- On a broad scale, the U.S. RTD market was $5.1B last year and showed 3% growth.
- The main players are Unilever (UN, UL) via Lipton, Arizona Beverage (private), Coca-Cola (NYSE:KO) via Gold Peak, and Dr. Pepper Snapple (NYSE:DPS-OLD) via Snapple which as a group account for 70% of sales. Teavana and Tazo have almost no market share with most sales currently coming from Starbucks stores.
- The SBUX-BUD partnership will see Anheuser-Busch InBev produce the tea products at its U.S. breweries and distribute them to about 300K convenience stores and grocery chains in the U.S.
- Analyst Pablo Zuanic provided Seeking Alpha the data.
- Previously: Starbucks finds a tea partner in Anheuser-Busch InBev (June 2)