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Packaged food giants eye Panera Bread's grocery play

Jun. 15, 2016 10:05 AM ETPanera Bread Company (PNRA) StockPNRA, CPB, HRL, GIS, KHCBy: Clark Schultz, SA News Editor9 Comments
  • Panera Bread (PNRA +0.1%) is beginning to flex its muscles in the grocery store channel in what could be an increasing challenge to major food companies such as General Mills (GIS +0.2%), Campbell Soup (CPB -0.5%), Hormel Foods (HRL +0.2%), and Kraft Heinz (KHC +0.1%).
  • Some analysts think that Panera's strong brand recognition with consumers as a healthy alternative gives it a chance to dent the dominance of canned soup and canned meat sellers.
  • Campbell Soup CEO Denise Morrison was put on the defensive on the company's last earnings call about the threat from Panera and others in the chilled soup category.
  • Morrison talked about the smaller base that Panera is growing from, but also conceded that the company would have to stay active in the fresh and organic categories - instead of just relying on its iconic brands.
  • Campbell Soup earnings call transcript
  • Previously: Panera Bread's clean commitment extends to grocery stores (June 15)

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